The Dark Side Of Smart TVs

The secret practice of data harvesting that has corrupted the internet is heading for the television like a tsunami. Network traffic analysis of Smart TVs, Dongles, Amazon Fire stick show an alarming level of data shared with advertisers, manufacturers & social media platforms. (Facebook, Google, Netflix, etc)

Advertising companies have always wanted to know which programmes are most viewed but Smart TV services can supercharge this process by offering insights & deep understanding into what viewers are watching in real time.

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Research shows that smart TVs use automatic content recognition (ACR) techniques to analyze what viewers are watching. Using ACR Smart TV services can gather & track data on viewing habits of consumers without their knowledge.

The advertising & TV industries are clear with their plans to improve insights & targeting with an association of media and technology companies launching a standard path to deliver advertisements based on what viewers are watching. Thus consumer data & privacy are being traded in mass volumes.